the words of a man who created the company to change the worldwhom we approached the computer thanks to the competition andthere are computers or computers today are economic for normal peopleSteve jobs speech
About two years, while fighting in my office
Agency at that time I was running in Castellón, among
reports of the "very urgent", never knew who read them, and
Excel tables which would give consistency and witness to them,
appeared in my inbox an email from a very dear
coworker, from the Central Company in Madrid, in the
surprised us by announcing his decision to change course in
his career.
Personally, therefore, the individual in question, I always had
had, and I still held in high esteem and these things, you know, for
much is said "we'll see ..." "We have to call ... " and
Moreover, the truth is that in the end everything is in memory ofsomeone
that happened once for your life.
And that was something more lasting memories, I suppose,including a
mail link on their farewell, a link that took us to a
video posted on YouTube where we could watch and listen on
to listening, speech Steve Jobs spoke, a June 12
2005, with some boys who recently graduated from the Universityof
Stanford.
Since that day I will have seen dozens of times and I thought there
would be wrong to transcribe the speech as the first entry. about
personal brand is concerned, for this blog.
I think it's worth, good to hear, or read, the words of a
person of the characteristics of this entrepreneurial privileged by
nature. From what I am sure of is that, at least, not
we will have wasted your time.
would be wrong to transcribe the speech as the first entry. about
personal brand is concerned, for this blog.
I think it's worth, good to hear, or read, the words of a
person of the characteristics of this entrepreneurial privileged by
nature. From what I am sure of is that, at least, not
we will have wasted your time.
"I have the honor to be here with you in your graduation
one of the best universities worldwide. I never graduated. To tell
Indeed, this is the closest I've ever gotten to a graduation
university. Today I want to tell you three stories from my life. Nothing
special. Just three stories.
The first story is about connecting the dots.
I left Reed College after the first six months, but after
one of the best universities worldwide. I never graduated. To tell
Indeed, this is the closest I've ever gotten to a graduation
university. Today I want to tell you three stories from my life. Nothing
special. Just three stories.
The first story is about connecting the dots.
I left Reed College after the first six months, but after
stayed around for another 18 months or so before leaving for
Really. So, why I left?
It started before I was born. My biological mother was a titled
young, unwed college and decided to put me up for adoption. Shehad
very strongly that I should be adopted by qualified
university, so everything was all set to be adopted at
birth by a lawyer and his wife. Except that when I popped out they decided at
Really. So, why I left?
It started before I was born. My biological mother was a titled
young, unwed college and decided to put me up for adoption. Shehad
very strongly that I should be adopted by qualified
university, so everything was all set to be adopted at
birth by a lawyer and his wife. Except that when I popped out they decided at
the last minute that they really wanted a girl. So
my parents, who were on the waiting list, got a call
middle of the night asking: "We have an unexpected baby boy; do you want?"
"Of course"they said. My biological mother later found out that mymother
had never graduated from college and that my father had never
finished high school, so he refused to sign documents
adoption. She only relented a few months later, when my parentspromised
my parents, who were on the waiting list, got a call
middle of the night asking: "We have an unexpected baby boy; do you want?"
"Of course"they said. My biological mother later found out that mymother
had never graduated from college and that my father had never
finished high school, so he refused to sign documents
adoption. She only relented a few months later, when my parentspromised
that I would someday go to college.
And 17 years later I did go to college. But so
I naively chose a college that was almost as expensive as Stanford,and
all my parents' savings were being spent working class
on my college tuition. After six months, I could not see any. No
had no idea what I wanted to do with my life, let alone how
I went to college to find out. And I was spending all
And 17 years later I did go to college. But so
I naively chose a college that was almost as expensive as Stanford,and
all my parents' savings were being spent working class
on my college tuition. After six months, I could not see any. No
had no idea what I wanted to do with my life, let alone how
I went to college to find out. And I was spending all
I will give you an example: at that time Reed
College offered that perhaps the best
calligraphy instruction in the country. In all
Throughout the campus every poster, every
label on every drawer, was
Beautifully hand calligraphy. No longer
was enrolled and had no classes
, I decided to attend the course
calligraphy to learn how it was done.
I learned about serif and sans
serif typefaces, about varying the spaces between
letter combinations, about what makes
really a great typography great. It was subtly beautiful, historical
artistically, in a way that science can not capture, and
found it fascinating.
None of this had even a hope of any practical application
my life. But ten years later, when we were designing the
first Macintosh computer, turned to me. And we designed the Macyet
inside. It was the first computer with beautiful typography. If I never
had dropped in on that single course in college, the Mac
would have never had multiple typefaces or spaced types
proportional. And since Windows just copied the Mac,
likely that no personal computer would have. If I had never
decided to quit, would not have entered this calligraphy class, and
personal computers do not have the wonderful typography that
College offered that perhaps the best
calligraphy instruction in the country. In all
Throughout the campus every poster, every
label on every drawer, was
Beautifully hand calligraphy. No longer
was enrolled and had no classes
, I decided to attend the course
calligraphy to learn how it was done.
I learned about serif and sans
serif typefaces, about varying the spaces between
letter combinations, about what makes
really a great typography great. It was subtly beautiful, historical
artistically, in a way that science can not capture, and
found it fascinating.
None of this had even a hope of any practical application
my life. But ten years later, when we were designing the
first Macintosh computer, turned to me. And we designed the Macyet
inside. It was the first computer with beautiful typography. If I never
had dropped in on that single course in college, the Mac
would have never had multiple typefaces or spaced types
proportional. And since Windows just copied the Mac,
likely that no personal computer would have. If I had never
decided to quit, would not have entered this calligraphy class, and
personal computers do not have the wonderful typography that
possess. Of course it was impossible to connect the dots looking
forward when I was in college. But it was very, very clear looking
backwards ten years later.
Again: can not connect the dots looking forward, you can only
her back. So you have to trust that the dots
somehow connect in the future. You have to trust in something - your
gut, destiny, life, karma, whatever. This approach
has never let me down, and it made a difference in my life.
My second story is about love and loss.
I was lucky - I learned early in life what he loved to do.
Woz and I started Apple in my parents garage when I was 20
years. We worked hard, and in ten years Apple had grown fromjust
two of us in a company valued at 2 billion dollars and
4,000 employees. Just a year ago we launched our
finest creation - the Macintosh - a year before, and had recently
turned 30. And I got fired. How can you get fired from
company you started? Well, as Apple grew we hired
someone who I thought was very talented to run the company withme,
and during the first year or so things went well. But then
our view of the future began to diverge and eventually we
forward when I was in college. But it was very, very clear looking
backwards ten years later.
Again: can not connect the dots looking forward, you can only
her back. So you have to trust that the dots
somehow connect in the future. You have to trust in something - your
gut, destiny, life, karma, whatever. This approach
has never let me down, and it made a difference in my life.
My second story is about love and loss.
I was lucky - I learned early in life what he loved to do.
Woz and I started Apple in my parents garage when I was 20
years. We worked hard, and in ten years Apple had grown fromjust
two of us in a company valued at 2 billion dollars and
4,000 employees. Just a year ago we launched our
finest creation - the Macintosh - a year before, and had recently
turned 30. And I got fired. How can you get fired from
company you started? Well, as Apple grew we hired
someone who I thought was very talented to run the company withme,
and during the first year or so things went well. But then
our view of the future began to diverge and eventually we
falling out. When we did, our Board of Directors
did his part. So at 30 I was out. And very publicly.
What had been the focus of my entire adult life was gone, and was
devastating.
I really do not know what to do for a few months. I felt that there
side as the previous generation of entrepreneurs - that had
dropped the baton at the time I was spent. I met with
David Packard [Hewlett-Packard] and Bob Noyce [inventor of thecircuit
Integrated Intel], and tried to apologize for screwing up so badly.Was
a very public failure, and even thought about running away from thevalley [Silicon
Valley]. But something slowly began to dawn on me - I still lovedwhat
did. The result of events at Apple had not changed
that one bit. Had been rejected, but was still in love. So
I decided to start again
I had a scan at
I do not see it then, but it turned out thatgetting fired from Apple was the best thing I evercould have happened. He changed the weight ofsuccess by the lightness of being again abeginner, less sure about everything. It freed meto enter one of the most creative periodsof my life.Over the next five years, I started a company named NeXT, anothernamed Pixar, and fell in love with an amazing woman who would becomeafter my wife. Pixar went on to create the first feature filmcomputer animated, Toy Story, and is now the animation studioworld's most successful. In a remarkable turn of events, Applebought NeXT, I retuned to Apple, and the technology we developed atNeXT is at the heart of Apple's current renaissance. And Laurene and Ihave a wonderful family.I'm pretty sure none of this would have happened if Ihad been fired from Apple. I think it was awful tasting medicine, butI guess the patient needed it. Sometimes life gives you thehead with a brick. Do not lose faith. I am convinced that the onlything that kept me going was that I loved what I did. You haveto find what you love. And this is as true for yourwork and for your lovers. The work will fill a large part ofyour life, and the only way to be truly satisfied is to do whatyou believe is great work. And the only way to get a jobgenius is to love what you do. If you have not already found, followlooking. Do not settle. As in all it has to do withheart, you'll know when you find it. And as in allgreat relationship, it just gets better and better as the years pass.So keep looking until you find it. Do not settle.My third story is about death.When I was 17, I read a quote that went something like: "If you live eachday as if it were your last, someday you'll be right. " I checked, and fromthen, for the past 33 years, every morning I looked in themirror and asked myself: "If today were the last day of my lifeWould I want to do what I do today? "And if the answer was" No "for too many days in a row, I knew I needed to change something.Remembering that I'll be dead soon is the most important toolever encountered to help me make the big decisions of mylife. Because almost everything - the expectations of others,pride, all fear of embarrassment or failure - is fading off thedeath, leaving only what is truly important. RememberYou are going to die is the best way I know to avoid the trap ofthinking you have something to lose. You are already naked. There is no reasondo not follow your heart.Almost a year ago I was diagnosed with cancer. 7:30 am, and it clearly showed a tumor in the pancreas. Nieven know what a pancreas was. The doctors told me it wasalmost certainly a type of incurable cancer, and my hopelife would be three to six months. My doctor advised me to gohome and get my affairs, which is doctor's code for prepare todie. Means try to tell your kids everything they were going to tellin the next ten years in a few months. Means sureeverything is well tied and bound, to make it as easy aspossible for your family. It means saying goodbye.
I do not see it then, but it turned out thatgetting fired from Apple was the best thing I evercould have happened. He changed the weight ofsuccess by the lightness of being again abeginner, less sure about everything. It freed meto enter one of the most creative periodsof my life.Over the next five years, I started a company named NeXT, anothernamed Pixar, and fell in love with an amazing woman who would becomeafter my wife. Pixar went on to create the first feature filmcomputer animated, Toy Story, and is now the animation studioworld's most successful. In a remarkable turn of events, Applebought NeXT, I retuned to Apple, and the technology we developed atNeXT is at the heart of Apple's current renaissance. And Laurene and Ihave a wonderful family.I'm pretty sure none of this would have happened if Ihad been fired from Apple. I think it was awful tasting medicine, butI guess the patient needed it. Sometimes life gives you thehead with a brick. Do not lose faith. I am convinced that the onlything that kept me going was that I loved what I did. You haveto find what you love. And this is as true for yourwork and for your lovers. The work will fill a large part ofyour life, and the only way to be truly satisfied is to do whatyou believe is great work. And the only way to get a jobgenius is to love what you do. If you have not already found, followlooking. Do not settle. As in all it has to do withheart, you'll know when you find it. And as in allgreat relationship, it just gets better and better as the years pass.So keep looking until you find it. Do not settle.My third story is about death.When I was 17, I read a quote that went something like: "If you live eachday as if it were your last, someday you'll be right. " I checked, and fromthen, for the past 33 years, every morning I looked in themirror and asked myself: "If today were the last day of my lifeWould I want to do what I do today? "And if the answer was" No "for too many days in a row, I knew I needed to change something.Remembering that I'll be dead soon is the most important toolever encountered to help me make the big decisions of mylife. Because almost everything - the expectations of others,pride, all fear of embarrassment or failure - is fading off thedeath, leaving only what is truly important. RememberYou are going to die is the best way I know to avoid the trap ofthinking you have something to lose. You are already naked. There is no reasondo not follow your heart.Almost a year ago I was diagnosed with cancer. 7:30 am, and it clearly showed a tumor in the pancreas. Nieven know what a pancreas was. The doctors told me it wasalmost certainly a type of incurable cancer, and my hopelife would be three to six months. My doctor advised me to gohome and get my affairs, which is doctor's code for prepare todie. Means try to tell your kids everything they were going to tellin the next ten years in a few months. Means sureeverything is well tied and bound, to make it as easy aspossible for your family. It means saying goodbye.I spent all day with that diagnosis. Then,Late in the afternoon, I had a biopsy,they stuck an endoscope down my throat,through the stomach and duodenum, punctured thepancreas with a needle to get sometumor cells. I was sedated, but mywife, who was there told me that whenviewed the cells under a microscope the doctorsbegan to mourn because it turned out to be a very rare form of cancerpancreas that can be cured with surgery. I had surgery, and now I'mwell.This is the closest I've been to facing death, and I hope itclosest I get for a few more decades. Havinglived through it, I can now say this with more certainty than whendeath was a useful concept, but purely intellectualNobody wants to die. Even people who want to go to heavendie to get there. And yet death is the destination we allshare. No one has ever escaped it. And so it must be, becauseDeath is possibly the best invention of Life. Is the agentChange of Life. Remove the old to make way for the new. Nowthe new is you, but someday not too long,Gradually, you may go become the old and be cleared away.Sorry to be so dramatic, but it is quite true.Your time is limited, so do not waste it living someone's lifeanother. Do not be trapped by dogma - which is living with theresults of the thinking of others. Do not let the noise ofothers' opinions drown out your own inner voice. And mostimportant, have the courage to follow your heart andintuition. They somehow already know what you really want to be.Everything else is secondary.When I was young, there was an amazing publication called The WholeEarth Catalog [catalog of all the earth], one of the bibles of mygeneration. It was created by a fellow named Stewart Brand not far from here inMenlo Park, and brought to life with his poetic touch. They were the last60's, before personal computers and desktop publishing, sowas made with typewriters, scissors, and polaroid cameras. It was likeGoogle in paperback form, 35 years before Google came along: it wasidealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole EarthCatalog, and when his time out a final issue. It wasmid 70's, and I was your age. In the back of theirfinal issue was a photograph of a country road toEarly in the morning, the kind of road you couldfind yourself hitchhiking if you were so adventurous. Beneath itwere the words: "Stay Hungry. Stay Foolish. " It was his lastfarewell message. Stay Hungry. Stay Foolish. And I alwayswished that for myself. And now, as you graduate to beginAgain, I wish that.Follow hungry. Follow crazy.
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